A strategic brand mentorship for those ready to grow into their next level with clarity, strategy & confidence.
Like in The Alchemist, I believe your brand isn’t built, it’s revealed. When you're aligned with who you truly are, your brand becomes magnetic.
You’re brilliant at what you do… but your brand doesn’t reflect your next level. You want to attract premium clients who see your value, but something’s still off, and you’re tired of playing small.
I’m Carol Gaffney
I help coaches and service providers build a brand that reflects their true value, from the inside out.
As a Brand Positioning Mentor, I combine strategy, storytelling, and style embodiment to help you magnetize the right clients.
Over the past few years at, I’ve helped ambitious entrepreneurs:
→ Increase premium client enquiries by showing up as the obvious choice
→ Elevate their visibility and authority through powerful brand storytelling
→ Build strategic brands that feel true, timeless, and aligned — both online and offline
Together, we align your brand with who you are, so you can show up clearly, confidently, and be recognised as the premium choice.
→ Ready to grow into the next version of your brand?
Together, we’ll:
Clarify your brand’s foundation — mission, values, positioning, brand archetypes
Align your story, voice, and style with how you want to be seen
Elevate your visibility with confidence and magnetism
All of this happens inside my signature mentorship experience:
Branded from Within
A transformative process for coaches and service providers ready to embody their brand, own their story, and attract premium clients with ease.
