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www.carolgaffney.com
www.carolgaffney.com
Home
About
For Executives
For Organisations
For Founders
Employer Brand and Positioning
Speaking
FAQ
Blog
Contact
Request a Strategic Fit Call
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For Executives
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For Founders
Employer Brand and Positioning
Speaking
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Request a Strategic Fit Call
The Difference Between Executive Presence and Executive Authority (And Why It Matters for Your Career)
Carol Gaffney 17/04/2026 Carol Gaffney 17/04/2026

The Difference Between Executive Presence and Executive Authority (And Why It Matters for Your Career)

Executive presence and executive authority are not the same thing. One gets you taken seriously in the room. The other determines which rooms you are offered. Here is the difference.

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The LinkedIn Positioning Gap: Why Senior Leaders Are Present but Not Compelling
Carol Gaffney 03/04/2026 Carol Gaffney 03/04/2026

The LinkedIn Positioning Gap: Why Senior Leaders Are Present but Not Compelling

Being present on LinkedIn and being positioned on it are not the same thing. Here are the five patterns that produce the LinkedIn positioning gap at senior level and why each one is costly.

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Why Executive Authority Development Is the Leadership Investment Most Organisations Are Skipping
Carol Gaffney 20/03/2026 Carol Gaffney 20/03/2026

Why Executive Authority Development Is the Leadership Investment Most Organisations Are Skipping

Organisations develop their leaders internally and leave their external authority to chance. Here is what that gap is costing and what deliberate investment in executive authority development looks like.

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How to Be Recognised at the Level You Already Operate: A Guide for C-Suite Leaders
Carol Gaffney 06/03/2026 Carol Gaffney 06/03/2026

How to Be Recognised at the Level You Already Operate: A Guide for C-Suite Leaders

C-suite leaders are often received below the level they operate. Here is what creates the recognition gap and what it takes to close it strategically.

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Why Being the Most Qualified Person in the Room Is Not the Same as Being the Most Positioned One
Carol Gaffney 20/02/2026 Carol Gaffney 20/02/2026

Why Being the Most Qualified Person in the Room Is Not the Same as Being the Most Positioned One

At senior level, everyone on the shortlist has a track record. What differentiates from that point is positioning, not qualification. Here is why that distinction matters.

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Personal Brand vs. Positioning: What Senior Leaders Actually Need to Know
Carol Gaffney 06/02/2026 Carol Gaffney 06/02/2026

Personal Brand vs. Positioning: What Senior Leaders Actually Need to Know

Personal brand gets you noticed. Positioning gets you chosen. Here is what the distinction means for executives and why it changes everything at senior level.

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What It Actually Means to Build Authority Before You Walk Into the Room
Carol Gaffney 16/01/2026 Carol Gaffney 16/01/2026

What It Actually Means to Build Authority Before You Walk Into the Room

The decisions that matter most at senior level are made before you arrive. Here is how authority travels without you and what needs to be in place for it to work.

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Why Executives Get Overlooked (And How Positioning Closes the Gap)
Carol Gaffney 02/01/2026 Carol Gaffney 02/01/2026

Why Executives Get Overlooked (And How Positioning Closes the Gap)

High-performing executives are often overlooked not because of poor results but because of weak positioning. Learn how positioning closes the authority gap.

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The Authority Gap: Why High-Performing Leaders Are Still Being Underestimated
Carol Gaffney 19/12/2025 Carol Gaffney 19/12/2025

The Authority Gap: Why High-Performing Leaders Are Still Being Underestimated

The authority gap is the distance between your expertise and how you are being received. Here is what produces it and what it is costing you.

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Why Your LinkedIn Profile Is Not a CV (And What It Should Be Instead)
Carol Gaffney 05/12/2025 Carol Gaffney 05/12/2025

Why Your LinkedIn Profile Is Not a CV (And What It Should Be Instead)

Most senior leaders have a LinkedIn profile built on CV logic. At executive level, that is the wrong job for the platform. Here is what a positioning profile does differently.

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What Makes a Leadership Keynote Actually Land (And Why Most Miss the Mark)
Carol Gaffney 21/11/2025 Carol Gaffney 21/11/2025

What Makes a Leadership Keynote Actually Land (And Why Most Miss the Mark)

Most leadership keynotes leave audiences inspired. The ones that produce lasting impact deliver a framework. Here is the difference and what organisers should be looking for.

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What a Decision-Maker Sees When They Search Your Name on LinkedIn
Carol Gaffney 07/11/2025 Carol Gaffney 07/11/2025

What a Decision-Maker Sees When They Search Your Name on LinkedIn

Decision-makers form a view in under sixty seconds. Here is exactly what they are reading, in what order, and what each signal communicates about your authority at senior level.

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Based in Ireland. Working with clients across Ireland and internationally.

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